So, y'all know that advertising is a big ol' game, right? And one of the biggest plays in that game is billboard advertising. Now, we all done seen 'em - them giant signs on the side of the road that make you wanna holla "I see you, Coca-Cola!" or "That burger looks mighty fine, Wendy's!". But have you ever wondered just how much them signs cost, or if they really make a difference to the companies who put their names on 'em? Well, let me give y'all some insight.
First up, we got Melbourne Billboards
Now, if you from Melbourne, you probably seen one of these billboards before - they all ova' the city! So, how much does it cost for a spot on one of these bad boys? Well, according to their website, prices range from $5,000 to $35,000 per month, depending on location and the number of impressions ya want (that's how many eyeballs see your ad). And if you want one of them newfangled digital billboards, that's gon' cost ya even more! But hey, if you got the money, you might just get those extra eyeballs you been lookin' for.
But is it worth it, or is it just a wasta' money? Well, according to some studies, it can be pretty effective - especially if ya in the retail or hospitality biz. In fact, one study found that 72% of folks who see a billboard will visit a store within 24 hours! So, if ya got a shop or restaurant that needs some more feet through the door, a billboard might be a good investment.
Next, we got some PowerPoint slides from who-knows-where
Now these slides don't have no source, but they got some good info on 'em. According to these mystery slides, the average cost-per-thousand (that's how much it costs to get your ad seen by 1000 people) for a billboard is around $5-10. That might seem like a lot, but compared to other forms of advertising, it's actually pretty competitive. For example, TV ads can cost anywhere from $20 to $100 per thousand, depending on the channel and time slot.
But there's more to this billboard game than just cost. You gotta think about who's actually gonna see your ad. And according to them mystery slides, billboards are great for targeting local folks. In fact, about 68% of people say they make shopping decisions while in the car - that's prime billboard real estate right there!
Now we got some data from Back40 Blog
So, Back40 Blog be tellin' us that billboards can be hella effective if ya use 'em right. For example, they say it's important to keep it simple - no need for fancy graphics or a lot of text. Just one clear message that folks can read from a distance. They also say it's important to change ya message every once in a while, just to keep folks interested.
But how do you know if it's actually workin'? Well, Back40 Blog says ya gotta track ya results. If ya see an increase in sales or foot traffic after ya put up a billboard, that's a good sign it's workin'. And if it's not, ya might wanna rethink ya message or location. Basically, it's all trial and error - but if ya do it right, it can pay off big time.
And last but not least, we got some tips from Copywriting Course
Copywriting Course says that ya gotta keep ya message short and sweet - no more than 7 words if possible (that's how much folks can read while driving by at 55 mph). They also say it's important to use contrast - make sure ya message stands out from the background, whether that's with color or font choice. And they recommend using humor or some kind of emotional appeal, just to catch folks' attention.
But one thing they really emphasize is location, location, location! Ya gotta make sure ya billboard is in a high-traffic area - whether that's on the side of a busy interstate or at a prominent intersection in ya city. And ya gotta make sure it's visible from all directions, so folks can see it no matter which way they comin' from.
So there ya have it - all the info ya need to know about billboard advertising
Now, I ain't sayin' it's gonna work for everyone - it depends on ya business and ya target audience. But if ya got the money and the right message, it just might be worth giving it a shot. And who knows - maybe one day ya name will be up in lights on the side of the road. Until then, keep on hustlin'.
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