Mobile Digital Advertising Billboards
GoGo Vision is a Newcastle-based company that offers mobile digital advertising billboards. These billboards are mounted on top of a truck and can move around the city to reach different audiences. The billboards have high-quality screens and can display video ads, images, and animations. This type of advertising is a great way to reach a large audience, generate brand awareness, and increase sales. With the mobility feature, it's also possible to target specific areas at specific times of the day, maximizing the chances of the ad being seen by the right people.
Billboard Advertising Campaigns
Altoonative Travel, another Newcastle-based company, used a billboard advertising campaign to promote their services. The company's billboards featured different travel destinations with beautiful images of the locations. The ads also had a clear call-to-action, inviting people to visit the company's website to book their next adventure. This type of advertising is effective because it creates a sense of desire for the product or service being advertised. By showcasing beautiful travel destinations, potential customers are more likely to feel inspired to book a trip.
Cost-Effective Billboard Advertising
One of the benefits of billboard advertising is its cost-effectiveness. While TV and online ads can be expensive, billboard advertising doesn't have to be. CNS Media, a Newcastle-based media agency, offers billboard advertising options that are affordable for businesses of all sizes. They even have a billboard design service to help businesses create the perfect ad. With affordable options and professional design services available, billboard advertising is accessible to everyone, regardless of their budget.
Humorous Beer Advertising
Stella Artois used a humorous approach to billboard advertising in Newcastle. They created a billboard that featured both their product and a competitor's product, Newcastle Brown Ale. The ad had a witty tagline, "Stella. It's a bit of a no-brainer," suggesting that choosing Stella over Newcastle Brown Ale was the obvious choice. This type of advertising is effective because it's attention-grabbing and creates a sense of humor, making the customer remember the product or service being advertised.
Coca Cola's Iconic Billboard Advertising
Coca Cola is known for its iconic billboard advertising, and Newcastle is no exception. The company created a billboard in the downtown area of Newcastle that featured their classic red branding and a large bottle of Coca Cola. This type of advertising is effective because it creates a sense of nostalgia and familiarity, reminding the customer of a product they already know and love. It's also attention-grabbing, as the bright red color of the branding stands out against the city skyline.
While it's important to utilize digital advertising, don't overlook the impact of traditional forms of marketing, like billboard advertising. By creating attention-grabbing ads with clear call-to-actions, companies in Newcastle are seeing the benefits of this cost-effective marketing strategy. Here are some tips to keep in mind when creating a billboard ad:Tips for Effective Billboard Advertising
- Keep it simple – You only have a few seconds to grab someone's attention with a billboard ad. Keep the message clear, concise, and easy to read.
- Use high-quality images – High-quality images are important for capturing someone's attention and creating a desire for the product or service being advertised.
- Use a clear call-to-action – Make it clear what you want potential customers to do after seeing the ad, whether that's visiting a website or making a purchase.
- Choose the right location – Consider where your target audience is likely to be when choosing the location for your billboard ad.
Ideas for Cost-Effective Billboard Advertising
- Partner with other businesses – Share the cost of a billboard with another company and split the ad space.
- Use guerilla marketing tactics – Use unconventional locations, like underpasses or abandoned buildings, to create attention-grabbing billboards.
- Use social media to amplify the impact – Encourage people to take pictures of the billboard and share it on social media, amplifying its reach.
How to Create the Perfect Billboard Ad
- Identify your target audience and what message will resonate with them
- Choose the right location for your ad
- Create a clear call-to-action
- Use attention-grabbing images and graphics
- Keep the message simple and easy to read
- Consider collaborating with other businesses to split the cost of the billboard
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