Average Price For Billboard Advertising Billboard Advertising Costs (2019 Rental Prices)

Billboards are a timeless form of advertising, providing businesses with an excellent opportunity to reach out to potential customers on a daily basis. With the increasing demand for attention-grabbing advertising techniques, billboard advertising has become more widespread than ever before. If you're considering investing in billboard advertising, it's crucial to understand the costs, statistics, and intricate details involved in this popular form of marketing. Let's take a closer look.

Billboard Advertising Costs

When it comes to billboard advertising costs in the UK, it's important to recognize that the rental prices vary significantly, depending on location, size, and duration. According to a 2019 Top Media Agency report, renting a traditional static 48-sheet billboard for a two-week period could cost up to £3,000 or more. However, if you're looking for a more cost-effective approach, you might want to consider digital billboards that offer a more flexible and dynamic advertising experience. For instance, Top Media Agency reports that digital billboards rentals start from £1,500 for a two-week campaign, making them a viable option for small businesses looking for affordable advertising solutions.

Billboard Advertising Statistics

Billboard advertising is still an incredibly popular form of advertising that can produce excellent results, especially if executed correctly. Here are some eye-opening statistics that showcase the effectiveness of billboard advertising: - According to a Nielsen study, around 58% of U.S. consumers who noticed billboard ads during their commute were inclined to visit the advertised store. - In the UK, 84% of people agree that billboards are essential to promoting businesses on the high street. - Nearly 68% of all travellers conduct online searches after noticing billboard advertisements. - Billboard advertising reaches regional markets that are underserved by other media forms, and it reinforces brand recognition among customers.

Why The Price of Billboard Advertising Makes No Sense

While buying billboard advertising is usually more expensive than other forms of advertising, it makes more sense when you consider the lasting impact it can have on your target audience. Billboard advertising's lasting and creative impact is why it is crucial to design campaigns strategically, ensuring they provide the best possible return on investment. Moreover, investing in billboard advertising helps companies reach a large number of people, resulting in greater visibility and awareness for the brand. Traditional marketing methods such as TV and print often only reach a limited audience, making it more challenging for companies to acquire new customers and build brand recognition.

How to Determine a Billboard's OOH Rating

OOH or Out of Home rating is an industry-standard for measuring the reach and audience of billboard advertising. Calculating OOH rating can be a sophisticated process. Here are some of the factors that affect the OOH rating: - Impressions: The number of people who are estimated to have seen your billboard advertisement. - Demographics: The profile of the people who are estimated to have seen your advertisement, including age, income, and gender. - Location: The location of the billboard in relation to the intended audience and visibility. - Traffic Counts: The amount of traffic each billboard receives daily. Each rating is expressed as a percentage of the total market population, so a score of 50% means that half or more of the total market saw the advertisement at least once.

Tips for Successful Billboard Advertising

While billboard advertising is an excellent investment, it's not enough to merely rent a billboard and put a message up. Here are some tips to help ensure that your billboard advertising campaign is successful: 1. Do your homework: Conduct thorough research to ensure that you're selecting the appropriate location and audience for your billboard advertisement. 2. Keep it simple: Your billboard advertisement's message should be brief yet attention-grabbing, engaging, and memorable. 3. Use vibrant colors: Use colors that are catchy, vibrant, and high-contrast to enhance visibility and attract attention. 4. Consistent Branding: Ensure your brand's logo and brand colors are integrated into your billboard advertisement for consistency of message. 5. Creativity: Use innovative creative messaging and concepts to differentiate yourself from other billboards while delivering your message effectively.

In Conclusion

Billboard advertising is a reliable and effective approach to reach out to your potential customers effectively. However, it is best to keep in mind the costs, statistics, OOH ratings, and tips to gain the most out of your billboard marketing campaigns. Use the above guide to develop optimized billboard campaigns and get ahead of the competition.

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