Billboard advertising has been a tried and tested method of showcasing products and services in front of a large audience for over a century. In today's digital age, outdoor advertising has evolved and is now more effective and efficient than ever before. From the iconic Coca-Cola signs in the 20th century to the digital billboards of today, we can safely say that billboard advertising still has its place in this world.
Digital roadside billboards with multiple ads on way
One of the latest trends in billboard advertising is the use of digital roadside billboards that showcase multiple ads in one space. Gone are the days of static billboards with only one message, the introduction of digital technology has allowed for more creativity and flexibility in outdoor advertising. These digital billboards enable advertisers to display multiple ads within a single screen, allowing them to reach a more diverse audience.
But why are these digital roadside billboards becoming so popular? One reason is that they are highly visible, with a bright and colorful display that attracts the attention of drivers and passers-by. Digital billboards are also an effective way of targeting a specific audience, as advertisers can tailor their messages to the specific location and time of day. For example, a billboard near a shopping center can promote a sale that is taking place at that specific shopping center, while a billboard on a highway can promote a travel destination.
Another benefit of digital roadside billboards is their flexibility and immediacy. Advertisers can make changes to their messages instantly, ensuring that their ads remain up-to-date and relevant. With multiple ads being displayed in one space, there is also the opportunity for advertisers to maximize their reach and impact.
Outdoor Advertising vs TV
As much as digital advertising has been touted as the future, there are still benefits to outdoor advertising as compared to TV. Many advertisers overlook the advantages of billboards, but when compared to TV, billboards offer longer-lasting impressions. A TV ad is 30 seconds, and once it's over, it's over. A billboard advertisement, however, can be seen by millions of people over a specific period of time and can create a lasting impression on viewers.
Another advantage of outdoor advertising is its ability to connect with an audience on an emotional level. Billboards that are placed in the right location and with the right message can create a deep emotional connection with viewers. TV ads may also have an emotional impact, but the visual appeal of billboards stands out as an effective way to create a lasting impression.
How Effective are Billboard Ads?
The effectiveness of billboard ads can be gauged by several factors, such as reach, impression, and return on investment. With their wider reach and large sizes, billboards can help advertisers reach a broader audience, which in turn, increases the likelihood of more impressions of their ads by potential customers.
According to a survey conducted by the Outdoor Advertising Association of America (OAAA), more than 70% of people who see a billboard can recall the advertisement, brand or product that was advertised. Compared to online advertising that also follows the digital space, the recall rate of a digital ad is much lower than static ads. It can be concluded that billboards still leave a lasting impression on consumers.
Billboard ads are also cost-effective, making them a great advertising option for businesses of all sizes. In fact, in some cases, billboard advertising can be more affordable than other forms of advertising, such as TV and radio commercials.
How much does it cost to rent a billboard in Sydney?
The cost of renting a billboard in Sydney can vary, depending on the size, location, and the duration of the rental. In general, larger billboards that are placed in high-traffic areas tend to be more expensive than smaller, less visible billboards. A billboard rental can cost anywhere between a few hundred dollars per week to several thousand dollars per month.
Despite the cost factor, many businesses find that billboard advertising is a cost-effective way to reach a large audience and promote their products or services. By choosing the right location and message, billboard advertising can help businesses increase brand awareness and drive sales.
Huge billboard goes digital at Sydney Airport
Sydney Airport is one of the latest locations to feature a large-scale digital billboard. The billboard, located near the international terminal, is a landmark attraction for passengers and visitors alike. The digital billboard was installed by oOh!media as part of a larger initiative to modernize the airport and enhance the traveler experience.
The digital billboard has proven to be highly effective in promoting products and services to a captive audience of travelers who are waiting for their flights. With multiple ads on display, passengers can learn about a variety of offerings, from duty-free shops to local attractions and restaurants.
In Conclusion
Billboard advertising remains an effective and efficient way of promoting products and services to a broader audience. With the introduction of digital technology, billboard advertising has become more flexible and creative than ever before, enabling advertisers to showcase multiple messages in one space. Outdoor advertising can also be highly emotional and create lasting impressions on viewers, especially when placed in the right location.
While the cost of billboard advertising may initially seem expensive, businesses can benefit from its large reach and cost-effective rates compared to other forms of advertising, making it a viable option for all businesses. With the right location and message, billboard advertising can increase brand awareness, drive sales and remain a dominant advertising option for years to come.
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