/https://www.thestar.com/content/dam/thestar/calgary/2019/09/29/university-of-alberta-vice-president-resigns-over-controversial-beefier-barley-billboard/billboard.jpg)
Looking for ways to maximize your advertising campaign reach? Look no further than billboards! These massive outdoor advertisements are an excellent way to capture the attention of potential customers while they are on the move. Here are some great tips, ideas, and how-to's for running a successful billboard campaign.
University of Alberta Vice-President Resigns Over Controversial Beefier Barley Billboard
One of the key things to keep in mind when creating a billboard is to ensure that the message will be well-received by your target audience. Unfortunately, this isn't always the case - as the University of Alberta found out the hard way. Their billboard advertising a new kind of barley - "Beefier Barley" - sparked controversy in the community and ultimately led to the resignation of the school's vice-president. By creating a billboard that was seen as insensitive to those who do not eat beef for religious or ethical reasons, the university ended up harming its reputation rather than helping it.
So what can we learn from this incident? First and foremost, it's essential to consider the potential ramifications of your messaging and ensure that it is inclusive of all members of your target audience. A little bit of research can go a long way in avoiding a PR disaster.
Merit Alberta Billboard Advertising Campaign
Another thing to keep in mind when creating a billboard is to make sure that it stands out in a sea of competing ads. One campaign that did an excellent job of this was Merit Alberta's series of billboards promoting the trades. By featuring eye-catching visuals and humorous messaging, Merit was able to draw attention to their message and help more people consider a career in the trades.
So what can we learn from Merit Alberta's campaign? Firstly, don't be afraid to think outside the box when it comes to visuals and messaging. Humor can be an effective way to grab people's attention and make them more likely to remember your message. Secondly, consider the size and placement of your billboard carefully - if it's too small or hidden from view, it won't be effective in reaching your target audience.
How To Run A Billboard Advertising Campaign?
Now that we've looked at some successful and unsuccessful billboard campaigns, let's take a closer look at the steps involved in creating an effective billboard advertising campaign:
Step 1: Define your goals
Before you start creating your billboard, it's important to define what you hope to achieve with your advertising campaign. Are you trying to increase brand awareness, promote a new product or service, or drive traffic to your website? By clearly defining your goals, you'll be better able to create a message and visual that resonates with your target audience.
Step 2: Understand your target audience
Once you've defined your goals, it's time to get to know your target audience. Consider factors like age, gender, income level, and interests, and use this information to craft a message and visual that will appeal to them and grab their attention.
Step 3: Create a strong message and visual
Your message and visual are the two most crucial elements of your billboard campaign. Keep your message short and sweet - you only have a few seconds to grab someone's attention and make an impression. Your visual should be eye-catching and easy to understand at a glance. Remember that people will be seeing your billboard from a distance while driving or walking, so make sure that your message and visual can be quickly and easily understood.
Step 4: Choose the right location
Location is everything when it comes to billboards. Choose a high-traffic area where your billboard will be seen by as many people as possible. You'll also want to consider the angle and distance at which people will be viewing your billboard to ensure that your message and visual are legible and effective.
Step 5: Monitor and adjust as needed
Finally, it's essential to track the success of your billboard campaign and make adjustments as needed. Use tracking mechanisms like unique URLs or phone numbers to see how many people are responding to your advertising. If you're not seeing the results you hoped for, consider tweaking your message, visual, or location to better match the preferences and interests of your target audience.
Conclusion
If you're looking to reach a broad audience quickly and effectively, billboards can be an excellent advertising strategy. However, as with any type of advertising, it's essential to consider your goals and target audience carefully and create a messaging and visual that resonates with them. By following these tips and ideas and how-to's, you'll be well on your way to running a successful billboard advertising campaign.
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How To Run A Billboard Advertising Campaign?
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