When it comes to advertising, billboards have been a tried and true method for decades. However, the effectiveness of a billboard can vary greatly depending on its design and placement. Today, we're taking a look at a few examples of billboards in Omaha, Nebraska, and discussing some tips and ideas for creating successful outdoor advertisements.
Congrats, Omaha, You Now Have the Country’s Most Disgusting Billboards
Unfortunately, we have to start with the negative. Adweek reported in 2015 that Omaha had the country's most disgusting billboards. The images featured graphic displays of toenail fungus and other unappealing ailments. While these ads may have shock value, they likely also turned many potential customers away from whatever product or service they were promoting.
Tip: Use caution when creating ads with shock value. While they may grab attention, they can also be off-putting to potential customers.
H&H Kia Omaha outdoor advertising on the mobile billboard
On a more positive note, this advertisement for H&H Kia in Omaha is a great example of effective outdoor advertising. The bright colors and bold text are eye-catching, while the message is clear and concise. The use of a mobile billboard also allows for wider reach and increased visibility.
Idea: Consider using a mobile billboard for increased exposure to a wider audience.
Omaha, Nebraska Billboards - Link Media Outdoor
This image from Link Media Outdoor shows a variety of billboard designs in Omaha. Note the use of large, bold text and high-contrast colors to grab attention. The minimalist design of some of the ads also helps to keep the focus on the message.
Idea: Keep your message concise and eye-catching to make sure it stands out among other signage in the area.
How to Measure the Effectiveness of Your Billboards
So, how do you know if your billboard is making an impact? This animation from The Hustle breaks down some key metrics for measuring the effectiveness of outdoor advertising, including impressions, reach, and frequency. By tracking these metrics, you can get a better idea of how many people are seeing your ad and how often they are exposed to it.
How-To: Use tools like traffic counters and surveys to gather data on your billboard's reach and impact.
Overall, creating effective outdoor advertising requires strong design, bold messaging, and careful consideration of the audience. By following these tips and taking inspiration from successful examples like those in Omaha, you can create eye-catching billboards that drive results.
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H&H Kia Omaha Outdoor Advertising On The Mobile Billboard | Outdoor
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