Billboard advertising has been around for decades, but have you ever considered using people as your billboards? That's right, human billboard advertising is a unique way to promote your brand and attract attention from potential customers. In this article, we will showcase some extraordinary examples of human billboard advertising and provide tips and ideas on how you can create your own successful campaign.
Example 1: Grassroots
Grassroots is a company that specializes in non-traditional marketing and advertising, and their human billboard campaign is no exception. The image showcases several people dressed as characters from different TV shows, movies, and video games. This approach creates a sense of nostalgia and excitement for those who recognize these popular characters.
Example 2: ALT TERRAIN
ALT TERRAIN is known for their unique and attention-grabbing marketing campaigns, and their human walking billboard advertising is no exception. The image showcases a team of people dressed in brightly colored jumpsuits with the company's name and logo plastered across their backs. This approach creates a memorable and eye-catching visual experience for passersby.
Example 3: Streetfighter Media
Streetfighter Media specializes in backpack billboards and walking billboards, and their human billboard campaign for the Sydney Roosters is a great example of this. The image showcases a group of people dressed in full Roosters gear with backpacks and signs promoting the team's next game. This approach creates a sense of community and support for the local sports team.
Example 4: Global Advertising Media
Global Advertising Media specializes in LED walking billboard advertising, and their human billboard campaign is a great example of this. The image showcases a person walking down a busy street with a brightly lit LED display promoting a brand or product. This approach creates a futuristic and technologically advanced visual experience for passersby.
Tips and Ideas
Now that you've seen some examples of successful human billboard campaigns, here are some tips and ideas on how you can create your own:
- Choose a unique and memorable concept that will catch people's attention
- Utilize bright colors, bold fonts, and eye-catching graphics to make your message stand out
- Hire friendly and outgoing people to wear your billboard and interact with potential customers
- Take advantage of popular events or holidays to create a sense of relevance and excitement
- Consider incorporating technology, such as LED screens or virtual reality, to create a futuristic and innovative experience
How To
If you're ready to create your own human billboard campaign, here's how to get started:
- Decide on your concept and create a design that is visually appealing and communicates your message clearly
- Hire people who fit your brand's image and are comfortable wearing the billboard for extended periods of time
- Determine the best location and time for your campaign, based on your target audience and local events
- Engage passersby by offering discounts, free samples, or other incentives to stop and learn more about your brand
- Track your results and adjust your approach as needed to ensure that your campaign is effective
In conclusion, human billboard advertising can be an effective and attention-grabbing way to promote your brand. By using unique concepts, eye-catching designs, and friendly and outgoing people, you can create a memorable and successful campaign that attracts attention and generates buzz for your brand.
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